At our Mamas Making It Summit earlier this year, attendees were treated to wise words of guidance from entrepreneur and actress Jaime King and AKID co-founder Ashleigh Dempster. The friends and mothers of two recently chose to combine fashionable forces, resulting in the trendiest collab of kicks that will have parents wanting grown-up sizes to themselves.
Fresh off the heels of AKID’s collabs with Kanye West’s Kids Supply and Despicable Me 3, the LA-based brand’s collection with Jaime King — whose indie film, Bitch, hits theaters next month — is comprised of seven unisex fashions. Priced from $80 to $90, the variety includes suede slip-ons and boots in fall-ready colors, with every pair accented by a detachable attachment. Standouts include a set of olive green stompers with foxtails (perfect for crunching through fall leaves) and burgundy slip-ons adorned with pom-poms. (Convinced that your closet needs them )
Read on below to find out what led the 2 mamas to collaborate, how Jaime’s kiddos inspired the layouts, and much more, then scroll through the gallery above to find the full lookbook — which celebrities King’s two adorable sons, 4-year-old James Knight (seen below) and also 2-year-old Leo Thames — and store the trendy kicks on AKID’s web site.
How did the two of you link, and what was the moment that led you two to collaborate? When Jaime said that she wanted to collaborate, it was a no-brainer. The whole process was seamless as we are very much on precisely the exact same page from a design standpoint. She actually gets the newest DNA.
Jaime: My child loved the line [and] each pair so much; anytime I tried to place him anything else he would just flip out. I met [Ashley] because my buddy Jenny Cox does PR for her and we’ve got a great deal of friends in common. I went into a few [occasions ] and that’s when we began talking and became friends. This was really actually sort of funny, when we were designing the collection together, we had been writing down ideas and [Ashleigh] was like,”OMG we’re literally creating that right now.” She’s constantly ahead of what every mother wants. Subsequently it was all about,”What are you really not creating yet?” It just came so naturally [to] design shoes for tiny feet.
Are there some specific people, places, or things that motivated the aesthetic and layouts? The initial concepts we put together didn’t end up translating when we moved in to creation. After multiple rounds of tweaking the concept and also the materials, we were able to perfect the lineup to create the final collection. I’m rather pleased with the last product and want each and every pair in my size!
Jaime: A lot of the colour inspiration [came out of a] fall palette and James Knight’s things, but still vibrant. James Knight is about pinks and purples [while] Leo Thames is obsessed with trucks, but they are both extremely inventive.
Jaime, did your kids have a say in the shoe layouts?
Jaime: James Knight was really helpful, I’m convinced Ashleigh wouldn’t have thought a 3-year-old would help me make my final decision! I would lay [all of the samples] outside and have him contact each thing and select. We had a whole bunch of choices [and] it was agony, I needed every single shoe — there was this orange and so many [other] amazing colors, it was very hard because I really could go forever [designing].
When you’re brainstorming the fashions, what were some of the”must-have” layout components?
AshleighWe agreed that the collection has to be enjoyable and lively!
Jaime: I wanted it to be easy to wear; there is always an element of fun. We also wanted to look for a shoe that will last forever — fast style is actually damaging our planet, therefore we [wanted everything to be] great quality so you can pass them down to your other kids.
What’s your favorite shoe style from the collection, and how would you design it in your own little ones?
Ashleigh: I’m a boot woman! Maybe it’s my Canadian roots. We love a fantastic boot! I would style a set of the Foxtail ATTICUS boots on my little guys with a cool pair of baggy sweats or camo pants with a T-shirt. Simple with an edge!
Jaime: Right now we only have the purple pair since the lineup only launched online. [As far as clothing, James Knight] only wears Gardner and the Gang, which he loves.
Besides every other (of course ), who are some other girls who inspire you?
Jaime: In the present time, my friend Erica [Chidi Cohen], that wrote a book and opened up a supportive space for girls [called] LOOM [at Los Angeles]. In France they’ve crèches (affordable or free childcare providers subsidized by the authorities ) for example, but in the U.S. pregnancy is seen as a handicap. I am hoping to see LOOMs throughout the world one day. It would not be fair to mention only one or two since they are all equally inspirational to me!
What is your current favourite”mother hack”? [As moms] we strive to do everything, but there is no such thing, [therefore ] from now on we are having meals delivered. Now there’s always food [in the house] and that I have the nourishment I need, the energy that I need, and something that’s all nice and organic.
AshleighI swear by Uber and can frequently utilize them do drop-offs and pick-ups for everything and anything such as work files, birthday presents, and candy out of our favourite store when I’m stuck at work or home. Also, Glamsquad when you need it! And the big thing for supper prep (and just eating healthy in general) is getting everything cut up beforehand so you can just grab and go in the daytime.